First, let’s define the job description of a promotional event planner against that of a corporate event planner.
A corporate event planner would plan events such as business meetings, corporate conferences, and retreats. Besides planning internal and industry events, corporate planners could also plan promotional events. However, they may need to sharpen their skills with additional training before taking the lead for promotional events.
Promotional events are a little tricky to define. They could be in-person or online. They might last for weeks or just an hour, and they could be either large- or small-scale. It’s best to think about promotional events with a focus on the consumer experience. Promotional events of any form aim to create memorable, live experiences that excite consumers.
Article written and posted by QC Event School