What is a Promotional Event Planner?

Excerpt reposed from QC Event School

First, let’s define the job description of a promotional event planner against that of a corporate event planner.

A corporate event planner would plan events such as business meetings, corporate conferences, and retreats. Besides planning internal and industry events, corporate planners could also plan promotional events. However, they may need to sharpen their skills with additional training before taking the lead for promotional events.

Promotional events are a little tricky to define. They could be in-person or online. They might last for weeks or just an hour, and they could be either large- or small-scale. It’s best to think about promotional events with a focus on the consumer experience. Promotional events of any form aim to create memorable, live experiences that excite consumers.

Promotional event planners experiment with emerging trends to plan successful events for their clients. These events usually have the ultimate goal of increasing sales or boosting brand/product awareness.

Here are some examples of trends:

Virtual reality and sensory experiences
Pop-up
Non-traditional venues
Personalized experiences

You can probably tell that these event planning trends indicate a new shift in bringing the product or experience to the consumer. In fact, for most promotional events, guests aren’t even formally invited! Rather, the promotional event planner can set up their promotional experience right where people tend to be.

Watch this video to learn more about promotional event planning.

Learn more about QC Event School by following this link: https://www.qceventplanning.com/